• The Brand March
• August 20, 2026
• Cover Stories, Publications
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We are living in information abundant age, commonly referred to as ‘info-obesity’. Every day, consumers research and are exposed to overwhelming amount of information and AI-generated content. While this may feel empowering, it also leads to confusion and delayed decision making. What has become imperative for businesses is not just to be visible, but to engage meaningfully and build relationships, …

• The Brand March
• June 5, 2026
• Cover Stories, Publications
• 0 Comments

For decades, manufacturing companies have primarily relied on product quality, engineering excellence, competitive pricing, and long-standing business relationships to drive growth. Branding was often perceived as something relevant only to consumer-facing businesses. However, today’s business environment has changed dramatically. Customers now begin their buying journey online. Procurement teams conduct extensive research before making enquiries. International buyers compare suppliers based not …