• The Brand March
• June 5, 2026
• Cover Stories, Publications
• 0 Comments

For decades, manufacturing companies have primarily relied on product quality, engineering excellence, competitive pricing, and long-standing business relationships to drive growth. Branding was often perceived as something relevant only to consumer-facing businesses. However, today’s business environment has changed dramatically. Customers now begin their buying journey online. Procurement teams conduct extensive research before making enquiries. International buyers compare suppliers based not …