Asian Paints: How a Paint Manufacturer Became Part of the Idea of Home

What other manufacturers can learn from a brand that connected its product to something people care about. Choosing paint sounds like a practical decision. There are shades to compare, finishes to understand and budgets to work within. But ask someone why they are painting or repainting, and a different conversation begins. Their parents are coming to stay. They have bought …

Continue Reading

Remembering Piyush Pandey and the stories that stayed with India.

Thank You for the Ads We Still Remember Remembering Piyush Pandey and the stories that stayed with India. “Kuch khaas hai hum sabhi mein.” Did you read it—or did you hear it? Perhaps you saw a girl dancing on a cricket field, celebrating as if the entire stadium belonged to her. Perhaps you remembered a bus full of passengers, a familiar tune playing on television, or an advertisement that …

Continue Reading