No doubt we are bombarded with information through various online mediums. Moreover, out of all the efforts that go into developing high valued content, only 28% of the text is read and attention span is not more than 8 sec! Well, now that’s something we need to consider. Why do we prefer one brand over the other, and how can …
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In the modern era, social media marketing has become one of the most quintessential parts of marketing strategy. It is no longer a place just for people to network or socialize, but has becomes one of the key business vehicle. Most of the companies are establishing their brands and promoting products and services through social media platforms in order to …
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In marketing phenomenon consumers develop preferences to products and services merely because they were familiar with your brand. With downtime, businesses can now capitalize the lockdown period to build rapport, connect and engagement with customers and prospects. Cutting down on marketing spent is the first thing that pops up in our head. But this maybe a short term fix and …
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In the last 45 days of lockdown I have had multiple conversations with my clients who are business owners, business heads, seasoned professionals, CEOs of SMSEs over the dynamics of the market going forward. This pressing of the need to go digital seems so evident. But from where do we start our digital journey? Strategically planning your digital presence is …
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Need the top of the mind space of your audience? All you need is conversation and engagement with your content. Always be there when your customers are looking for businesses like yours and communicate, communicate and communicate. Once more bring to you quick hacks to produce that amazingly great and creative content regularly. Storytelling What connects and grabs attention is …
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Content is undoubtedly the kings and queens when it comes to digital marketing. Most of the companies get stuck when it comes to creating and curating content and then there is so much chit-chat about content strategy, publication and execution. It sounds overwhelming, but the good news is a well organized content plan maximizes a brand’s visibility, increases engagement, websites …
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