Overview
S
ampoorna Foods is an importer and distributor of exclusive choicefully selected Indian food products manufactured in India. The product range includes premium quality ingredients for cooking, nutritious ready-to-cook and ready-to-eat foods, foods that have been prepared with old traditions and natural sources. The company is headquartered in Oslo and caters to food lovers across Scandinvaia.
The Concept - Brand Identity Creation
Launch of Indian foods products brand in Oslo, Norway
Indian food products hold a special place especially when they are relished home away. With this concept Sampoorna Foods launched Indian food products mouth-smacking namkeens, papad & kurdai, fasting foods, sweets and more in Oslo, Norway
Food brand identity relies on natural urgers, gut feelings that can make customers hungry and nostalgic. While designing Sampoorna Foods visual identity our priority was to connect emotionally to the target market. The name denotes complete and wholesome feeling – Sampoorna Foods. The visual creation process was carried out systematically and the entire focus was on simplicity.
Brand font used is bold and minimalist styles to deliver a clean contemporary look. The brand evokes emotions, while green is connected to roots of India and orange captures the aspirations to deliver experience.
- Client : Sampoorna Foods
- Duration : 2020
- Industry : Retail
