Maharashtra’s Most Popular Lifestyle Fashion Store
Overview
C
’Lai World is Maharashtra’s most popular and trending fashion store for over 30 years. The store is sporadically growing its presence in tier I and II cities. Bringing new trends, latest fashion for men, women, kids for special occasions, festivals, wedding collection to casual and formal wear, the store has it all on its shelf.
With change in time and online buying behavior picking up, the store has adapted to online shopping with best and lucrative offers. To create a competitive space branding is an imperative aspect of staying connected with customers and reaching them with latest fashion trends.
Scope of Work
In the last 4 years, The Brand March is working closely with C’Lai World in meeting their overall branding and strategy requirements right from increasing footfall, to creating the brand ads, offers, vouchers and overall social media engagement
- Social media management and engagement
- Corporate website development
- B2B and Franchise collaterals development
- Graphic design for campaign collaterals
Corporate Website Approach
The Brand March partnered with C’Lai World to bring the holistic image of the brand and position the legacy of 30 years from beginning as a tailoring store to today’s fashion store chain across Maharashtra. The need to showcase other verticals such as B2B and corporate clients was another important aspect to position on the website effectively. The corporate website is developed with an objective to convey the legacy, vision & mission, the spectrum of verticals the company works with, reach, growth and association opportunities.
- Client : C’Lai World
- Duration : 2018 - till date
- Industry : Lifestyle
