Launch of farm fresh fruits and dry fruits brand
LushHarvest is a brand launched with the concept of bringing farm fresh fruits and dry fruits to doorstep. To create an edge the company has brought the farmers on board who talk about the fruits that they grow in their farm and how they are pleased to be associated with the brand to reach directly to the customers.
In the over saturated market, the brand needed to stand from the crowd as a unique fresh from farm suppliers of fruits and dry fruits.
The goal of The Brand March is to cut the clutter and create a niche brand style guide for this fresh from farm brand concept.
Logo and tagline
LushHarvest name represents growing luxuriantly. The fresh supply of fruits and dry fruits from the farm with the right harvest technique brings out the goodness. The logo represents a basket full of supplies from farms with minimal clutter yet showcasing the broad range.
Brand tagline creation process was thoughtful as we clearly wanted to standout and promote direct from farm concept. The process eventually led us to the apt tagline “Goodness from the farm” followed by Farm Fresh Goodness at Doorstep headline for relevant communication to re-emphasize the message
Easy and eye catching icons used to communicate the delivery process and product range
Brand collaterals and online presence