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Brand Identity & Packaging

Launch of Healthy Ready-to-eat Brand

Design Process

Rootz & Co. Was looking for brand partner to launch their brand identity which aims at healthy and nutritious food choices.


The Concept – Brand Name, tagline and identity creation

The Brand March team worked closely with the founders to understand the story behind the venture, their core values and vision. This helped us to work on formulating the design, tagline and overall brand style guide.

Tagline: Instant Goodness

The tagline was thoughtfully thought through, brainstormed, aligned to product USPs for instant food packed with goodness of healthy and nutritious ingredients.

The Concept – Brand Name, tagline and identity creation

Logo: The brand name Rootz comes from the tradition, heritage rooted in the culture. The logo has green which denotes the natural and nutritional aspects with a feel of grounded in rootz.

The font used represents traditional yet contemporary to meet look


Packaging Design

The packaging weaved together the concept of brand values, simple and quirky message to attract the eyeballs on the busy shelf space and online shopping.


Rootz & Co offers healthy foods in a quick, easy and nutritious way for this busy life. The range of products health packed, handcrafted in small batches with traditional techniques to retain the goodness, pure and age-old ingredients.

Client : Rootz
Duration : 2018 till date – 4 years as brand partner
Industry : Healthcare