Scope Of Work
Brand Identity & Social Media Strategy
Scope Of Work
Being a new brand in diagnostic center in the well-penetrated market, QTest main objective was to stand apart and create an edge through brand identity. With this line of thought, we went subtle yet quirky visual branding concepts. As the brand offers testing lab and diagnostic services, we went simple on content and smart with creative concepts.
The concept ‘Q Ki Har Ek Ki Health Jaroori Hoti Hai’ strikes a chord with the audience through humane and compassionate language. The concepts changes people’s mindset from visiting the diagnostic facility after being prescribed by the doctors to making healthcare a regular routine of their lives and stay on top of the health game.
QTest Lab objective was not to be one of the diagnostic and clinical lab but more humane. People needed to feel good during their visit at the center. The brands values, vision, and mission were aligned and positioned keeping the people’s feel-good factor in mind.
We established a brand identity experience of trust and empathy with light and quirky concepts, emotionally connecting messaging with soothing and calming colours representing honesty, hygiene, and transparency.
Examination rooms depict the concepts not from technical or serious health issues and testing importance but well connected to the softer emotional aspects of the audience.
We effectively used the social media platform to spread awareness of regular health check-up and routine and prescribed lab test. Social media calendar was planned for optimum engagement with combination of helpful and informative health related content, engaging post, promotional offers and occasional greetings aligned to brand concept.
The launch collaterals seamlessly integrated brand values, ideology and offering. The brochures, print ads, hoarding, auto branding, leaflets, etc. were aligned to position
Social media planning and execution
Outdoor collateral creatives
QTest Lab & Diagnostics is a new and promising laboratory in Pune city offering range of health test and preventive health check-up packages with latest state-of-the-art facilities.