Healthcare
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Brand Identity & Social Media Strategy

The impact on identity and engagement of Preschool branding

Scope Of Work

  1. Brand Identity Creation 
  2. Internal branding 
  3. Collateral – Print and Web 
  4. Social media marketing  

Internal Branding

Concept ideation aligned to brand ideology

Being a new brand in diagnostic center in the well-penetrated market, QTest main objective was to stand apart and create an edge through brand identity. With this line of thought, we went subtle yet quirky visual branding concepts. As the brand offers testing lab and diagnostic services, we went simple on content and smart with creative concepts. 

The concept ‘Q Ki Har Ek Ki Health Jaroori Hoti Hai’ strikes a chord with the audience through humane and compassionate language. The concepts changes people’s mindset from visiting the diagnostic facility after being prescribed by the doctors to making healthcare a regular routine of their lives and stay on top of the health game. 

 QTest Lab objective was not to be one of the diagnostic and clinical lab but more humane. People needed to feel good during their visit at the center. The brands values, vision, and mission were aligned and positioned keeping the people’s feel-good factor in mind.  

We established a brand identity experience of trust and empathy with light and quirky concepts, emotionally connecting messaging with soothing and calming colours representing honesty, hygiene, and transparency. 

Examination rooms depict the concepts not from technical or serious health issues and testing importance but well connected to the softer emotional aspects of the audience.  

Social Media Marketing

We effectively used the social media platform to spread awareness of regular health check-up and routine and prescribed lab test. Social media calendar was planned for optimum engagement with combination of helpful and informative health related content, engaging post, promotional offers and occasional greetings aligned to brand concept.  

Collateral Designing

The launch collaterals seamlessly integrated brand values, ideology and offering. The brochures, print ads, hoarding, auto branding, leaflets, etc. were aligned to position  

Our association includes

Internal Branding
Social media planning and execution
Advertisement concepts
Collateral designing
Outdoor collateral creatives  

Overview

QTest Lab & Diagnostics is a new and promising laboratory in Pune city offering range of health test and preventive health check-up packages with latest state-of-the-art facilities.  

Brand : QTest Lab & Diagnostic 
Duration : 2021  
Industry : Healthcare