Food & Beverages
57559
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Brand Identity And App Development

Launch of farm fresh fruits and dry fruits brand

Overview

LushHarvest is a brand launched with the concept of bringing farm fresh fruits and dry fruits to doorstep. To create an edge the company has brought the farmers on board who talk about the fruits that they grow in their farm and how they are pleased to be associated with the brand to reach directly to the customers.

Unclutter approach

In the over saturated market, the brand needed to stand from the crowd as a unique fresh from farm suppliers of fruits and dry fruits.

The goal of The Brand March is to cut the clutter and create a niche brand style guide for this fresh from farm brand concept.

Logo and tagline

LushHarvest name represents growing luxuriantly. The fresh supply of fruits and dry fruits from the farm with the right harvest technique brings out the goodness. The logo represents a basket full of supplies from farms with minimal clutter yet showcasing the broad range.

Social Media Management

We designed and developed social media asset for the brand with focus on promoting the USPs, company culture, events and activities and employee engagement with graphics, footage videos, infographics and more.

Brand tagline creation process was thoughtful as we clearly wanted to standout and promote direct from farm concept. The process eventually led us to the apt tagline “Goodness from the farm” followed by Farm Fresh Goodness at Doorstep headline for relevant communication to re-emphasize the message

Iconography

Easy and eye catching icons used to communicate the delivery process and product range

Brand collaterals and online presence

Website Development

App Development

Leaflets

Brand Collaterals